Neuro-linguistic programming (NLP) is an approach to psychotherapy and organizational change based on “a model of interpersonal communication chiefly concerned with the relationship between successful patterns of behaviour and the subjective experiences (esp. patterns of thought) underlying them” and “a system of alternative therapy based on this which seeks to educate people in self-awareness and effective communication, and to change their patterns of mental and emotional behaviour”.
The co-founders, Richard Bandler and linguist John Grinder, believed that NLP would be useful in “finding ways to help people have better, fuller and richer lives”. They coined the term “Neuro-Linguistic Programming” to emphasize their belief in a connection between the neurological processes (“neuro”), language (“linguistic”) and behavioral patterns that have been learned through experience (“programming”) and can be organized to achieve specific goals in life.
In early workshops by Bandler and Grinder and in books that followed, it was often claimed that through the use of NLP, problems especially phobias could be overcome in a single short session whereas traditional therapies would have taken weeks, or even months of regular sessions to make progress. It was claimed that NLP was capable of addressing the full range of problems that psychotherapists are likely to encounter, such as phobias, depression, habit disorder, psychosomatic illnesses, and learning disorders. The founders advocated the potential for self-determination through overcoming learned limitations and emphasized well-being and healthy functioning. Bandler and Grinder claimed that if the effective patterns of behaviour of outstanding therapists (and other exceptional communicators) could be modeled then these patterns could be acquired by others. NLP has been adopted by private psychotherapists worldwide, including hypnotherapists, who undertake training in NLP and apply it to their practice. Later, it was promoted as a “science of excellence”, derived from the study or “modeling” of how successful or outstanding people in different fields obtain their results. NLP has gained popularity within management training, life coaching, and the self-help industry.
Research in NLP has declined since the 1980s where empirical testing showed that NLP contains numerous exaggerated claims and conceptual errors, and failed to produce reliable results for the claims for effectiveness made by its originators and proponents. Critics have stated that NLP exhibits pseudoscientific characteristics, title, concepts and terminology. NLP was rated between possibly discredited and probably discredited by a 2006 polling of psychology experts.
History and founding
According to psychiatrist Robert Spitzer, NLP originated when Richard Bandler, a student at the University of California, Santa Cruz, was listening to and selecting portions of taped therapy sessions of the late Gestalt therapist Fritz Perls as a project for Robert Spitzer. Bandler believed he recognized particular word and sentence structures which facilitated the acceptance of Perls’ therapeutic suggestions. Bandler took this idea to one of his university lecturers, John Grinder, a linguist. Together they studied Perls’s utterances on tape and observed a second therapist, Virginia Satir, to produce what they termed the meta model, a model for gathering information and challenging a client’s language and underlying thinking.
The meta model was presented in 1975 in two volumes, The Structure of Magic I: A Book About Language and Therapy and The Structure of Magic II: A Book About Communication and Change, in which the authors expressed their belief that the therapeutic “magic” as performed in therapy by Perls and Satir, and by performers in any complex human activity, had structure that could be learned by others given the appropriate models. They believed that implicit in the behavior of Perls and Satir was the ability to challenge distortion, generalization and deletion in a client’s language. The linguistic aspects were based in part on previous work by Grinder using Noam Chomsky’s transformational grammar.
Challenging linguistic distortions, specifying generalizations, and recovery of deleted information in the client utterances, the surface structure, was supposed to yield a more complete representation of the underlying deep structure, and to have therapeutic benefit. They drew ideas from Gregory Bateson and Alfred Korzybski, particularly about human modeling and ideas associated with their expression, “the map is not the territory”.
Satir and Bateson each wrote a preface to Bandler and Grinder’s The Structure of Magic Volumes I & II. Bateson also introduced the pair to Milton Erickson who became their third model. Erickson also wrote a preface to Bandler and Grinder’s two-volume book series based on their observations of Erickson working with clients, Patterns of the Hypnotic Techniques of Milton H. Erickson, Volumes I & II. These volumes also focused on the language patterns and some non-verbal patterns that Bandler and Grinder believed they observed in Erickson. While the meta model is intentionally specific, the Milton model was described as “artfully vague” and metaphoric — the inverse of the meta model. It was used in combination with the meta model as a softener, to induce trance, and to deliver indirect therapeutic suggestion. In addition to the first two models, Bandler, Grinder and a group of students who joined them during the early period of development of NLP, proposed other models and techniques, such as anchoring, reframing, submodalities, perceptual positions, and representational systems.
At the time, the human potential movement was developing into an industry; at the centre of this growth was the Esalen Institute at Big Sur, California. Perls had led numerous Gestalt therapy seminars at Esalen. Satir was an early leader and Bateson was a guest teacher. Bandler and Grinder claimed that in addition to being a therapeutic method, NLP was also a study of communication, and by the late 1970s Grinder and Bandler were marketing it as a business tool, claiming that “if any human being can do anything, so can you”. After 150 students paid $1,000 each for a ten-day workshop in Santa Cruz, California, Bandler and Grinder gave up academic writing and produced popular books from seminar transcripts, such as Frogs into Princes, which sold more than 270,000 copies. According to court documents, Bandler made more than $800,000 in 1980 from workshop and book sales.
Techniques or set of practices
According to one study by Steinbach (1984), a classic interaction in NLP can be understood in terms of several major stages including establishing rapport, gathering information about a problem state and desired goals, using specific tools and techniques to make interventions, and integrating proposed changes into the client’s life. The entire process is guided by the non-verbal responses of the client. The first is the act of establishing and maintaining rapport between the practitioner and the client which is achieved through pacing and leading the verbal (e.g. sensory predicates and keywords) and non-verbal behaviour (e.g. matching and mirroring non-verbal behavior, or responding to eye movements – see chart) of the client.
An “eye accessing cue chart” as it appears in Bandler & Grinder’s Frog into Princes (1979)
Once rapport is established, the practitioner may gather information (e.g. using the meta model questions) about the client’s present state as well help the client define a desired state or goal for the interaction. The practitioner pays particular attention to the verbal and non-verbal responses as the client defines the present state and desired state and any resources that may be required to bridge the gap. The client is typically encouraged to consider the consequences of the desired outcome may have on his or her personal or professional life and relationships taking into account any positive intentions of any problems that may arise (i.e. ecological check). Fourth, assisting the client in achieving the desired outcomes by using certain tools and techniques to change internal representations and responses to stimuli in the world. Other tools and techniques include indirect suggestion from the Milton model, reframing, and submodalities. Finally, the changes are “future paced” by helping the client to mentally rehearse and integrate the changes into the his or her life. For example, the client may be asked to “step into the future” and represent (mentally see, hear and feel) what it is like having already achieved the outcome.
According to Stollznow (2010), “NLP also involves fringe discourse analysis and “practical” guidelines for “improved” communication. For example, one text asserts “when you adopt the “but” word, people will remember what you said afterwards. With the “and” word, people remember what you said before and after”.
Applications
Psychotherapeutic
The early books about NLP had a psychotherapeutic focus especially given that the early models were psychotherapists. As an approach to psychotherapy, NLP shares similar core assumptions and foundations in common with some contemporary brief and systemic practices, such as solution focused brief therapy. NLP has also been acknowledged as having influenced these practices with its reframing techniques which seeks to achieve behaviour change by shifting its context or meaning, for example, by finding the positive connotation of a thought or behaviour.
The two main therapeutic uses of NLP are: (1) use as an adjunct by therapists practicing in other therapeutic disciplines, and (2) as a specific therapy called Neurolinguistic Psychotherapy which is recognized by the United Kingdom Council for Psychotherapy with accreditation governed at first by the Association for Neuro Linguistic Programming and more recently by its daughter organization the Neuro Linguistic Psychotherapy and Counselling Association.
Other uses
While the original goals of neuro-linguistic programming were therapeutic, the patterns have also been adapted for use outside psychotherapy for interpersonal communications and persuasion including business communication, management training, sales, sports, and interpersonal influence, used for coaching, team building, public speaking, negotiation, and communication. The UK Chartered Institute of Personnel and Development includes a number of NLP courses including an application of NLP to coaching in its 2010 training programme. A range of books have been published related to the application of NLP to coaching.
Criticism and controversy
Empirical validity
In the early 1980s, NLP was hailed as an important advance in psychotherapy and counseling, and attracted some interest in counseling research and clinical psychology. In the mid-1980s, reviews in The Journal of Counseling Psychology and by the National Research Council (1988; NRC) committee found little or no empirical basis for the claims about preferred representational systems (PRS) or assumptions of NLP. In an article published in 2005, psychologist Grant Devilly stated that at the time it was introduced, NLP was heralded as a breakthrough in therapy, and advertisements for training workshops, videos and books began to appear in trade magazines. The workshops provided certification. However, controlled studies shed such a poor light on the practice, and those promoting the intervention made such extreme and changeable claims that researchers began to question the wisdom of researching the area further, suggesting that it was an untestable theory.
The experimental research that does exist was mostly done in the 1980s and 1990s. It consisted of laboratory experimentation testing Bandler and Grinder’s hypotheses that a person’s preferred sensory mode of thinking can be revealed by observing eye movement cues and sensory predicates in language use. A research review conducted by Christopher Sharpley which focused on preferred representational systems, in 1984, followed by another review in 1987 in response to a critique published by Einspruch and Forman, concluded that there was little evidence for its usefulness as an effective counseling tool. Reviewing the literature in 1988, Michael Heap also concluded that objective and fair investigations had shown no support for NLP claims about “preferred representational systems”.
A research committee working for the United States National Research Council led by Daniel Druckman came to two conclusions. First, the committee “found little if any” evidence to support NLP’s assumptions or to indicate that it is effective as a strategy for social influence. “It assumes that by tracking another’s eye movements and language, an NLP trainer can shape the person’s thoughts, feelings, and opinions (Dilts, 1983). There is no scientific support for these assumptions.” Secondly, the committee members “were impressed with the modeling approach used to develop the technique. The technique was developed from careful observations of the way three master psychotherapists conducted their sessions, emphasizing imitation of verbal and nonverbal behaviors… This then led the committee to take up the topic of expert modeling in the second phase of its work.”(Druckman, 2004) Von Bergen et al. (1997) state that “the most telling commentary on NLP may be that in the latest revision of his text on enhancing human performance, Druckman (Druckman & Bjork 1991) omitted all reference to Neurolinguistic Programming.” These studies, in particular Sharpley’s literature review, marked a decline in empirical research of NLP, and particularly in matching sensory predicates and its use in counsellor-client relationship in counseling psychology.
NLP practitioners and academics Tosey and Mathison have argued that the experimental approach is not always appropriate for researching NLP, instead proposing that NLP should be researched phenomenologically. Gareth Roderique-Davies (2009) stated that “Phenomenological research is free from hypotheses, pre-conceptions and assumptions, and seeks to describe rather than explain. Given the claims made by proponents of NLP, this adds little to the credibility debate and would produce reports concerning the experience from the perspective of the individual rather than confirmation of the claimed efficacy. The fact remains that NLP proponents make specific claims about how NLP works and what it can do and this compels providing evidence to substantiate these claims.” He argued that the proposal to conduct phenomenology research using NLP modeling “constitutes an admission that NLP does not have an evidence base and that NLP practitioners are seeking a post-hoc credibility.”
Scientific criticism
Criticism of NLP extends beyond a lack of reliable experimental evidence to support its claimed effectiveness. The title of “neuro-linguistic programming”, has been described as pseudo-scientific because the claims, concepts and terminology may appear scientific but are not grounded in scientific research. NLP appeared on list of discredited psychological interventions in related research that investigates what does not work.
The title of NLP has been characterized as a pseudo-scientific. Witkowski (2010) writes that “NLP represents pseudoscientific rubbish, which should be mothballed forever.” Roderique-Davies (2009) states that “neuro” in NLP is “effectively fraudulent since NLP offers no explanation at a neuronal level and it could be argued that its use fallaciously feeds into the notion of scientific credibility”. Witkowski (2010) also states that at the neuronal level NLP provides no explanation at all and has nothing in common with academic linguistics or programming. Similarly, experimental psychologist Corballis (1999) in his critique of lateralization of brain function (the left/right brain myth), states that “NLP is a thoroughly fake title, designed to give the impression of scientific respectability”.
Witkowski (2010) states that NLP uses impressive sounding yet questionable expressions such as; pragmagraphics, surface structure, deep structure, accessing cues, non-accessing movement etc. Canadian skeptic and psychologist Barry Beyerstein (1995) also says that NLP contains terms such as, eye accessing cues, the metamodeling, metaprogramming, neurological levels, representational systems, and submodalities, intended to obfuscate and to give false impression of a scientific discipline. He says “though it claims neuroscience in its pedigree, NLP’s outmoded view of the relationship between cognitive style and brain function ultimately boils down to crude analogies.” Furthermore Beyerstein (1995) believed that NLP has helped popularize myths about the brain and neurology. He believes that the aphorism, “you create your own reality”, promotes a relativistic perspective and only seeks to gain immunity from scientific testing.
Clinical psychologist Grant Devilly (2005) identified NLP as an early example of a power therapy. Devilly claims that these so called power therapies share characteristics of pseudo-science including: the promotion of unobtainable goals, rationalization traps, manufactured credibility, a set of specific beliefs, self generated persuasion, vivid appeals, the use of common misconceptions, and attacks on critics through the use of innuendo.
NLP has been criticized alongside theories and practices characterized as questionable, pseudoscience and/or discredited practices in therapy. Sources within therapy and psychology include books such as Crazy Therapies: What Are They? Do They Work? (1997), Science and Pseudo-science in Clinical Psychology (2002), and Tall Tales about the Mind and Brain (2007). Articles critical of NLP also appear in the Encyclopedia of Pseudoscience (2000), and The Skeptic’s Dictionary (2003). NLP has more recently been used as a key example of pseudo-science to facilitate the understanding of the importance of rational and critical thinking in a number of academic subjects. Lilienfeld et al (2001), Lum (2001), and Dunn et al (2008) have used NLP as an example of pseudo-science for teaching undergraduates how to identify pseudo-scientific psychological interventions.
According to Witkowski (2010), NLP also appears on “the list of discredited therapies” published in the journal of Professional Psychology: Research and Practice. With reference to work by Carroll (2003), Della Sala (1999), Lilienfeld et al (2003) and Singer and Lalich (1996) on “pseudoscientific, unvalidated, or “quack” psychotherapies” within clinical psychology, Norcross et al. included NLP for treatment of mental/behaviour disorders in a survey of the opinions of psychologists who rated NLP between possibly discredited and probably discredited, a rating similar to dolphin assisted therapy, equine therapy, psychosynthesis, scared straight programs, and emotional freedom technique (EFT). Norcross et al. in their Clinician’s Guide to Evidence-based Practices listed “neurolinguistic programming for drug and alcohol dependence” seventh out of their list of the ten most discredited drugs and alcohol interventions, and it is listed as “certainly discredited” in Evidence-based practices in addiction treatment: review and recommendations for public policy (Fala et al. 2008 as cited by Glasner-Edwards and Rawson, 2010).
Intellectual property disputes
In the 1980s, shortly after publishing Neuro-Linguistic Programming: Volume I with Robert Dilts and Judith Delozier, Grinder and Bandler fell out. Amidst acrimony and intellectual property lawsuits, the NLP brand was adopted by other training organizations. Some time afterwards, John Grinder collaborated with various people to develop a form of NLP called the New Code of NLP which claimed to restore a whole mind-body systemic approach to NLP New code of Neuro-linguistic programming (New code of NLP) is a revised framework for the teaching and delivery of NLP patterns. It was developed in the early and mid-80’s. Grinder has described the new code as an attempt to address several design flaws that were observed in the classic coding. Richard Bandler also published new processes based on submodalities and Ericksonian hypnosis.
In July 1996, after many years of legal controversy, Bandler filed a lawsuit against John Grinder and others, claiming retrospective sole ownership of NLP, and also the sole right to use the term under trademark. At the same time, Tony Clarkson (a UK practitioner) successfully asked the UK High Court to revoke Bandler’s UK registered trademark of “NLP”, in order to clarify legally that “NLP” was a generic term rather than intellectual property.
Despite the NLP community’s being splintered, most NLP material acknowledges the early work of co-founders Bandler and Grinder, as well as the development group that surrounded them in the 1970s. In June 2001, the lawsuits were settled with Bandler and Grinder agreeing to be known as co-founders of NLP.
Associations, certification and practitioner standards
As NLP evolved, and the applications began to be extended beyond therapy, new ways of training were developed and the course structures and design changed. Course lengths and style vary from institute to institute. In the 1990s, following attempts to put NLP on a regulated footing in the UK, other governments began certifying NLP courses and providers; for example, in Australia, a Graduate Certificate in Neuro-linguistic programming is accredited under the Australian Qualifications Framework. However, NLP continues to be an open field of training with no “official” best practice. With different authors, individual trainers and practitioners having developed their own methods, concepts and labels, often branding them as “NLP”, the training standards and quality differ greatly. The multiplicity and general lack of controls has led to difficulty discerning the comparative level of competence, skill and attitude in different NLP trainings and has resulted in NLP getting associated with cults like scientology, and getting labeled in unfavorable political ways (nazilinguistic programming). According to Peter Schütz, the length of training in Europe varies from 2–3 days for the hobbyist to 35–40 days over at least nine months to achieve a professional level of competence.
In 2001, neuro-linguistic psychotherapy, a derivative of NLP, was recognized by the United Kingdom Council for Psychotherapy as an experimental constructivist form of psychotherapy.
Today, there are many competing organisations offering varying forms of NLP training and certification in what can be a lucrative business. The Guardian reported that in 2006 that a seven day course by Paul McKenna’s company for 600 delegates produced £1m of revenue. Many variants of the practice are found in seminars, workshops, books and audio programs in the form of exercises and principles intended to influence behavioral and emotional change in self and others. There is great variation in the depth and breadth of training and standards of practitioners, and some disagreement between those in the field about which patterns are, or are not, “NLP”.